Köber | Corporate Identity
Köber, Romania

In 2000, Köber - the largest Romanian maker for acrylic and metal paints launched a national competition to redefine their identity through logo, packaging, ads. The company was growing at a tremendous pace, and most products had their own individual graphic languages. The concept was simple: use the 'brush' as a symbol maker. The trace one brush leaves can be changed over time. It's alteration can accept new ideas, thus keeping corporate communication actual, while maintaining a brand identity and message over the years.

Proposal was selected the winning design, and implemented through packaging and ads. The concept is still being used today.